Now, to create that film festival. Like I said before, for marketing and target audience reasons, the film festival I create will be one that centers around showing works under the drama genre.
Back to the concept of the drama genre, they are stories that center around normal people at the highest and lowest, and the actions they take due to the activity around them. I wanted to name the festival after this concept, but how? I then thought about the idea of how theres this idea that some people act with their brain, symbolizing their more logical side, and some act with their heart, symbolizing their more emotional side. It also got me thinking of this song I know called Brain & Heart, which discusses this topic, yet reminds the listener that the brain (logic) and the heart (emotions) need to work together to properly make the decisions, as while they’re usually depicted as rival forces in media, they really should be working together.
I really loves this idea of focusing on emotions and logic compared to emotions vs logic. These two parts of ourselves are what motivates us to make our choices, and dramas are all about characters and their internal workings to make choices of their own. At the end of this brainstorm, I ended up choosing the name Brain and Heart Film Festival, inspired by the song and just the overall concept. I ended it with simply “Film Festival” since it's a very common part of the name. Straight to the point, everyone knows what event it is.
(Some examples of Film Festivals)
Film Festivals also have logos/graphics they use to represent themselves in marketing and other such things, so making a logo for Brain and Heart Film Festival was my next priority. For some inspiration, I went on google and went to see what came up when I looked up “brain and heart” on the images tab, where the brain kinda resembles the shape of an upside-down heart, which then gave me the idea of making a graphic where the two symbols overlap each other with their reversed shapes in mind.
(The mentioned image)
To make the logo seem more professional, I chose a very smooth pen with no texture on my drawing app. I also used the symmetry tool to ensure that my logo would stay completely even. When it comes to colors, I made line art pink, since both organs are associated with that color. I also chose to make the heart rainbow, since rainbows can sometimes be used to represent a full array of something, like a full array of emotions. Keeping with the logic and emotion theme, I made the font for the word “brain” a more fancy, generically pretty looking font, like ridged logic, and the word “heart” in a more handwriting looking font, for individuality and emotions. With that, my film festival has been created!
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