In order for people to even know a movie is being made, companies will often post movie announcements before the actual release date to get people hyped up. For the first post of my Instagram, I’d like to make one of my own. First step of any process is research. In turn, I decided to see what the big studios were doing on their pages. More specifically, I checked Disney’s instagram account.
Disney has been making movies for about 100 years now and has a current revenue of 91.36 billion according too companiesmarketcap.com, and that number only continues growing, so they definitely know their way around marketing. Disney also has a similar age for target audiences geared towards younger people as well as keeping films PG. Another reason I picked Disney is for their movies on self expression and finding yourself, especially with teenage characters with films like Encanto or Moana, which both follow teenage girls trying to find themselves. Speaking about Moana, it's gotten a sequel recently, so I decided to check out the promotional announcements for that.
Most movie announcements (not exclusive to Moana) seem to showcase relevant items or the characters themselves as a backdrop, while also having a specially designed title for the movie, as well as release date and company logo. I especially like the announcement featuring Maui’s hook and Moana’s oar in the foreground, as it just seems so much more symbolic rather than plain characters themselves. The fact that the audience can even tell that these items symbolize the two friends is great work on their part with their branding of the franchise.
For the post itself, the descriptions often hold a line or two about the film or how to access it. For example, “The ocean is calling them back” tells us that we’ll be going on another sailing adventure like the first film. “..see the movie only in theaters…” tells the audience where to access the given film when it does actually come out and providing a sort of call to action. Disney also used their titles as tags for their film. That way, anyone can tap the tag and see more content, as well as allowing others to add their own content to the discussion.
Taking into account these tools used here, I think I can get started on planning out my own announcement next!
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